The Fresh Blog

Holiday Construction Update

With a little less than three weeks to go before our grand opening, I wanted to update you on the progress we are making inside and outside the store. We are still a “construction zone” but the store layout and image is taking shape. We have started stocking canned goods and other non-perishable items. Our coolers, which are 70%-80% more efficient than your typical grocery store frozen coolers, are up and running and waiting to be filled. Our pricing and UPC codes are diligently getting entered into the systems. The store departments are getting signage and their own looks are taking shape. Our contractors are busy tweaking electrical, signage, aisle layouts, artwork, etc.

We are excited to share with you the artwork highlighted inside the store. The pictures and murals are all originals by UW art students! We are very happy with how they turned out! The works grace the poles in the aisles and are 90% done. The skyscape of Madison is almost done and highlights the area above the coolers.

The store managers have been busy interviewing and hiring for their respective “areas” of the store. They are also in the midst of making sure that their departments will be run smoothly and efficiently and that the inventory offered in their departments are a diverse, yet in demand, mix.

A lot of things have yet to happen in order to open but we are definitely on track for our targeted opening date on January 9. We are looking forward to sharing the store with you and all that it will have to offer! We hope to see you during our grand opening! Until then, have a safe and happy holiday.