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Archive for March, 2010

Second post

March 24, 2010

Fresh Madison Market is a full service grocery store located in downtown Madison, Wisconsin. Also located in close proximity to the University of Wisconsin – Madison campus, the store serves as the neighborhood grocer for students, faculty and local residents. Since its opening in January 2010, it has been introduced to the community as the “fresh” new grocery option. With emphasis placed on nutrition, dietary options and unique services such as its sushi-to-go area, a grind your own natural peanut butter station and a gluten-free section, the market appeals to both small basket purchasers and families desiring fresh ingredients for a home cooked meal.

For the redesign and redevelopment of www.freshmadisonmarket.com, we will be creating a Web site that will remain familiar to their customers but will allow greater flexibility and functionality. The goal of the new Web site is to enhance usability and interactivity while supporting the future growth of the market and its online presence. In addition to the design, we will deploy an open source Content Management System (CMS) that will provide Fresh Madison Market with 24/7 access to automatically update content so the site remains as new and “fresh” as it proudly boasts about its products.

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Posted by admin



Just as cheesy as can be!

March 17, 2010

One of my favorite hangouts in the store is the cheese case in front of the deli island. I’m excited to share that that cheese case is only going to get better — we will soon be getting yet another cheese case! We expect our new cheese case to be in place on or around April 6th. In the new cheese case, Wisconsin Rules! Only items that are crafted here in our great state will be allowed to reside in the new cheese case. Look for items from Wisconsin’s Finest, Crave Brothers, Bucky Badger, Carr Valley, Hooks, Cedar Grove, and BelGioiso, plus a lot more. And yes, we will have a supply of the highly sought after Hook’s 15-year aged Cheddar around that time as well by request only at the Deli.

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Posted by Chef Greg



Customer Feedback

March 5, 2010

When I opened the store in January, I made a commitment to listen to our customer’s suggestions in order for our store to evolve to better serve you. I knew the store could look a lot different than when we first opened because of this commitment. After only three months since our opening, this evolution has already started! I am excited to share with you some great changes we are incorporating to better serve your likes and needs!

One of our most popular departments is the organic and natural dairy department. In the past month, we have added thirty new products in this department alone! Look for items like seitan, all-natural cookie dough, organic string cheese, vegan cheese and sour cream, as well as tofu cream cheese!

The bulk food section is one of store’s biggest sellers and I am happy to announce that we are expanding our bulk food space by 40%! By the end of next week, you will see more bulk food bins and thus, a greater selection for you!

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Posted by Jeff Maurer