The Fresh Blog

Second post

Fresh Madison Market is a full service grocery store located in downtown Madison, Wisconsin. Also located in close proximity to the University of Wisconsin – Madison campus, the store serves as the neighborhood grocer for students, faculty and local residents. Since its opening in January 2010, it has been introduced to the community as the “fresh” new grocery option. With emphasis placed on nutrition, dietary options and unique services such as its sushi-to-go area, a grind your own natural peanut butter station and a gluten-free section, the market appeals to both small basket purchasers and families desiring fresh ingredients for a home cooked meal.

For the redesign and redevelopment of www.freshmadisonmarket.com, we will be creating a Web site that will remain familiar to their customers but will allow greater flexibility and functionality. The goal of the new Web site is to enhance usability and interactivity while supporting the future growth of the market and its online presence. In addition to the design, we will deploy an open source Content Management System (CMS) that will provide Fresh Madison Market with 24/7 access to automatically update content so the site remains as new and “fresh” as it proudly boasts about its products.

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