Our Departments

Fresh Madison Market is your one-stop store for grocery shopping in downtown Madison. From fresh produce and vegetables to all of your household needs, you are sure to find what you are looking for at a fair price. Not only do we carry specialty items in every department, we are proud to carry Our Family® products–an extensive private-label product line that is equal to or better than most national brands and priced for the budget-conscious. And remember, we are here to help; so if you can’t find something, please ask. We’ll certainly try to get it for you. Enjoy our store.


Stop by on your way to work or school, or anytime throughout the day, and pick up something from our bakery. Satisfy your sweet tooth with delectable, homemade bakery items, such as cookies, scones, muffins, donuts, and fresh baked breads made in our kitchen daily. We also carry donuts and breads from local companies like Greenbush Bakery, Silly Yak Bakery, and Nature’s Bakery Coop. And don’t forget to grab a cup of fresh brewed Steep ‘N Brew coffee–available every morning until noon in our bakery!

For an extra-special treat, make sure to pick up some of our giant cupcakes. They come in a variety of flavors and are topped with mounds of the creamiest, most flavorful frostings anywhere. Perfect for a special occasion or birthday party.


Our deli offers a fully stocked salad and soup bar–perfect for on-the-go lunches or quick meals at home. Each day, you will find a new menu to tempt your taste buds. We also carry over 30 prepared salads, wraps, and sandwiches, assembled daily and from scratch using recipes created by our very own Chef Andy. You will find a complete line of premium deli meats and cheeses from Kretschmar Deli.

Don’t forget to check out our large variety of hummus in our deli–perfect for a healthy snack or appetizer.

Adjacent to our deli case is a cheese case offering to more than 90 different cheeses from Wisconsin. And in our other deli case, you will find many products from local companies such as Pasqual’s, au Bon appetit, RP’s Pasta, and others.


We are committed to the highest quality and largest variety of sushi for our customers. Our sushi is prepared daily with the freshest ingredients traditionally found only at the finest sushi restaurants. Our menu provides a diverse selection of convenient, ready-to-go packages, making it especially convenient for customers on a tight schedule.

Our sushi bar products are prepared and stocked by AFC Sushi, the preeminent sushi company in North America. AFC Sushi fully trains each franchisee to set up sushi bars in outlets like ours to provide customers with a healthy, diverse, and fresh sushi menu–all while adhering to the strictest industry guidelines.


When you enter our seafood and meat departments, you will find only the finest and freshest seafood and USDA Certified Beef® available. At any time, you can find Norwegian salmon, delectable shrimp, and dozens of other seafood items. Our meat cases are stocked with Angus Pride®–a naturally aged beef that is graded USDA Choice. This beef comes from the top 20% of all Angus cattle. The cattle are grain-fed and hand-selected for optimal marbling, flavor, and tenderness not found elsewhere.

If beef isn’t what you’re after, we carry an extensive array of Gold’N Plump® chicken, always fresh, wholesome, and of premium quality. Gold’N Plump® follows the strictest USDA required attributes for labeling their chicken products as natural. You can be assured that this chicken has no added hormones or injections.

In a hurry and no time to cook? No problem! We carry ready-to-cook items such as stuffed chicken breast, shish kabobs, specially marinated chicken and beef, as well as other quick meal choices. Chef Andy has created great take ready-to-bake take-home items that come with easy-to-follow directions for cooking and enjoying at home.


The minute you walk through our doors, you will see our commitment to offering our customers a healthy, convenient way of life. The colors and quality of the fruits and vegetables will astound you! Our produce section is the first department you will enter, and it is stocked with only the freshest fruit and vegetables. We receive eight deliveries a week from two major produce suppliers, guaranteeing only the freshest produce for you.

We also carry a huge selection of organic produce and are proud to partner with local farmers to carry their harvest in-store when available.

Also in our produce area is an extensive array of freshly ground peanut butter in a variety of flavors, including chocolate, organic, and almond. Look for more flavors to come.

From the ordinary to the not so ordinary, you’re sure to find what you are looking for. If not, our produce manager will be happy to help you out.


Our grocery aisles are always fully stocked, and you’re sure to find what you need. We have an ever–expanding inventory of Asian, Hispanic, and East Indian products. We also carry a large selection of natural and organic products. You will find these items conveniently located in one aisle for easy shopping! As demand grows and changes, so does our inventory.

Not only do we offer the national brands, we also carry Our Family® products, a value-priced line that doesn’t compromise on quality or taste. For our organic shoppers, we carry the Nash Brother’s Trading Company® label. Ensuring consistency and great tasting products, the Nash Brother Trading Company® organic label is sure to please the environmentally and price conscious consumers.

You will always find the fairest prices in our grocery aisles. We pass on our manufacturer’s deals to you and have hundreds of items on sale each week. We’re committed to helping you save! For even more savings, go to the Our Family® and Nash Brother’s websites to download their coupons.


Our bulk food section will impress you. Each of the 88 bulk bins is filled to the top with the freshest and most flavorful bulk items. We carry a huge selection of everything from traditional snacks to trail mixes, nuts, beans, granola, and many other items to tempt your taste buds.


You are sure to find the beverage you’re looking for in our wine and beer department. We offer a vast array of domestic and imported beers and carry 60 of Wisconsin’s finest craft beers. All of our Wisconsin beers are housed in their own case for easy selection. We have a walk-in beer cooler set at the optimal temperature, at just above freezing, to enhance the flavor of your beer purchase.

In our wine cellar are labels from highly renowned vineyards as well as more affordable labels like those from Tisdale Vineyards. This wine makes a great everyday wine at a bargain price!


Contact Fresh Madison Market for your special events needs. We are proud to have our  in-house executive chef to help you. He has extensive experience in the culinary arts and can help you decide on the right menu items. Whether you have a small or large event, Fresh Madison Market can supply you with delectable and affordable menus. Choose from one our pre-made menu plans or create your own. We’ll not only tailor our foods to your specifications, but also deliver and set up our entrees for you.