Archive for October, 2010

October 13, 2010

It’s hard to believe that last year at this time, we were only anticipating the opening of our store!  Now that we are open and have been welcomed so warmly by you, I would like to share with you some of the initiatives that we are doing to give back to you and our community.

We have recently joined Dane Buy Local.  An organization that promotes buying from locally-owned businesses, we are proud to put our name with all of the other local businesses in Dane County who so proudly and steadfastly work for their success.

Beginning Friday, you will be able to buy freshly baked challah bread in our bakery.  We have partnered with the local UW chapter of Challah for Hunger, an organization committed to raising money and awareness for hunger through the production and sale of challah bread.  A portion of our sales will be given back to this organization to aid in their cause.  The bread is baked fresh every Thursday and delivered to our store that evening.  We will only have a limited supply each Friday and once it’s sold, it won’t be in our store again until the following Friday.

On October 29, we will be all things CARROTS!  We have joined with Carrotmob, a consumer activism group whose mission it is to highlight businesses who have committed to use a portion of sales to enhance or initiate a green initiative in their respective businesses.  We will be selling baby carrots, carrot muffins, carrot juice…anything that has carrots in it… and taking a portion of the sales from these items to put towards a green initiative in our store.

Across the street from us, the UW-Madison’s Chazen Art Museum, is celebrating their new exhibit, the Andy Warhol Photographic Series.   On display will be hundreds of photographs the famed artist snapped himself and many have never been seen before!   On October 15, they are holding a public reception to showcase this event.  We are sponsoring the photo booth as well as providing the reception food.  You can find more information about this special exhibit, as well as what is going on in the museum, on their website and Facebook page.

We also believe in giving back to our customers.  An ongoing effort of ours is to make your shopping experience with us easy and hassle-free, and we are continuously working to improve your visits.   Many of those initiatives will be implemented in-store soon!

We want to be able to offer you more than groceries.  Our in-house chef, Greg Smart, has come out with the October and November schedule of cooking classes!  Whether you are a beginning cook or an experienced chef, you’re sure to learn something new and exciting during the classes.  Check out the schedule on our website and sign up!  We’d love to have you in our kitchen!  Chef Greg is also going to host wine and cheese tasting “parties” in our store on Monday nights.  You’ll be able to find information on this via our website soon!

And, as always, we continue to listen to your feedback, comments and suggestions.  For example, many of you have requested beet juice and we are happy to say we just got our first shipment in on Friday from Biotta Juices! All natural and 100% fermented, beet juice has been proven to enhance endurance in athletes, as well as provide many cardiovascular benefits.

Based on another suggestion, we now carry Grandpa’s Original® yogurt muffins from Morrisons Pastry in Maspeth, New York.  They use yogurt in their family recipe which results in the most moist and delectable muffins you’ve ever tasted!  We will carry over eight muffin flavors.   Try one on us – please bring in the attached coupon for your free Grandpa’s Original® muffin from Morrisons Pastry.  Let us know what you think and keep those suggestions coming!

Thank you for all you have given us and we are proud of how we are giving back to our community and customers.

Sincerely,

Jeff Maurer
Fresh Madison Market

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Posted by Jeff Maurer